New logo represents a new era for the support of victims of domestic violence.

In December 2016, the Womens Safety Service of SA (WSSSA) was launched. The WSSSA is the amalgamation of five different groups already working within this domain, to provide an integrated response through the provision of specialised, accessible and flexible models of service delivery to support women and children experiencing violence. This new entity was launched by the Premier Mr Jay Weatherill with all sectors including SAPOL and Correctional Services represented.

Also unveiled on this day, was the new logo and branding designed by West Creative. The new logo; known as the 'Venus Flower', is formed by eight individual Venus symbols coming together to create the 'flower'. The eight symbols come together to form one cohesive new entity, which not only represents their feminist roots but also the coming together of the separate groups as one.  The colours purple and green were chosen as they were common to all the original entities, and reflected each of their histories.

The Venus Flower logo as seen on external signage.

The Venus Flower logo as seen on external signage.

Louise Pascale, current board member of the WSSSA said of the new logo, "You cannot beat a great design. We briefed our designer, Jo West, with what we wanted in our new logo for a service which amalgamated womens' services with decades of history. It's clean, feminine, feminist, says unity, and a circle of safety for women leaving domestic violence."

Other collateral designed by West Creative included postcards, pull up banners, internal and external signage, posters, business cards and letterheads. A series of postcards packaged in the new corporate colours and sealed with a Venus Flower were provided as giveaways to attendees on launch day.

To launch the campaign, West Creative also designed and donated a series of posters for the WSSSA 'Gallery', a common space on the premises which can be utilised in the future to attract local artists who can use this space to exhibit their work and help colour the lives of women and children going through this harrowing time.  The posters utilised strong female portraits and accompanying quotations.

West Creative director and lead designer, Jo West, said of the project, "To work for these group of women was both an honour and a privilege and we are proud to see our logo become a haven of safety for women and children.

Posters designed and donated by West Creative

Poster packages ready for attendees at the launch.

Poster packages ready for attendees at the launch.

An open letter to Senator the Hon Mr Simon Birmingham...

Dear Mr Birmingham

I write to ask you to rethink your government’s latest hit to the Arts Sector - the removal of funding to a wide range of creative Diplomas in the VET sector.

I have been working as a graphic designer for nearly 30 years, the last 18 years running a successful graphic design business.  Whilst I was fortunate enough to obtain my degree in the era of free tertiary education, I have since employed designers who have completed training in Graphic Design through the VET system.  I have also subcontracted work to professional writers, photographers, social media marketers and others who have also benefitted from this system.  

My main issue is, of course, the removal of funding to the creative arts and education, but I also find it completely offensive that you call a career in the Arts a "lifestyle choice".  

To quote Jo Caust, Associate Professor and Principal Fellow (Hon) at the University of Melbourne,

"To describe creative arts training as a “lifestyle” choice in my view demonstrates a lack of knowledge of what is involved and what is produced. There seems to be no understanding or recognition that artists/arts workers are trained professionals who are highly skilled, knowledgeable and adept. They are also highly employable in many industry sectors – not just the arts."

I know that not only myself, my family, employees, subcontractors and suppliers have benefitted by my 'lifestyle choice' but the many businesses, government departments and charities who have utilised West Creative, have gained from investing in design. This is a fact acknowledged by the UK Design Council, where they state "Businesses that add value through design, see a greater impact on business performance than the rest." 

You state on your website:

“We have ensured that all agriculture, engineering or related technologies, information technology and natural and physical science courses remain on the new course list recognising the national importance of agriculture and STEM jobs as we transition to the 21st century economy,” 

Why does your government continue to believe that the Arts and creativity are not regarded as nationally important? I bring to your attention the 2015 Report by the Warwick Commission (UK) on the Future of Cultural Value:

"The key message from this report is that the government and the cultural and creative industries need to take a united and coherent approach that guarantees equal access for everyone to a rich cultural education and the opportunity to live a creative life. There are barriers and inequalities... today that prevent this from being a universal human right. This is bad for business and bad for society.”  Vikki Heywood CBE, Chairman of the Warwick Commission on the Future of Cultural Value

Isn’t it time your government adopted this same forward-thinking mindset? To quote Ms Caust once again:

"Australia talks constantly about supporting innovation and wanting to be seen as a 'smart' country. Training people in the creative arts is a sure way of doing this. Confining education only to technology and the sciences does not create a nation that is necessarily clever or innovative."

I urge you, Mr Birmingham to reconsider this travesty.

Jo West
West Creative Graphic Design.